YouTube is the second largest search engine in the world with over 3 Billion searches in a month and is the 3rd most visited website worldwide after Google and Facebook. Over 30 million people visit YouTube each and every day which is why anyone in business should consider including it in their marketing strategies or campaigns. Among a wide range of benefits that YouTube has for marketing, there are 3 Big Benefits that I want to cover here for Your Business.
1 – Increasing page rank in Google.
With YouTube videos you can include a link to any website its description. If the video is content rich and provide value for the user who views it, there is a great chance they will visit the main site in the description for more info and content. This ultimately leads to higher ranks on Google search engines and the good thing about it, is that it is free. You can upload as many videos as you want, for absolutely no cost and there is no need to make a professional advert. All you need to use is a handheld camera or a screen recorder and the editing tools available on YouTube when uploading a video.
2 – Grow your Audience worldwide.
YouTube videos has the potential to be seen by millions of people around the world. Of course, the more the video is related to the user the more likely it will capture the attention of the user sooner, in a matter of a few seconds. So try to make your videos more engaging and entertaining. Compared to online articles, you are more likely to get a higher percentage of the audience and more people that click through to your website. Then there are sharing features on YouTube that allows visitors to share a video with their social media contacts and friends. So if they like you, they will promote you and buy from you.
3 – Email List Building through YouTube.
If you want to create an enormous number of email subscribers for your business, you can use YouTube for absolutely no cost. You can send them to an opt-in page through the description and/or have a flowing text in your video that asks people to go to a certain page to sign up for a free download or more tips in your niche. Many times, business owners feel that there are fewer chances of email subscription, but statistics shows that if someone watches at least 2 to 4 of your YouTube videos, they are more likely to subscribe. That creates by far much better numbers compared to other list building methods.
As you can see, YouTube is no doubt a powerful platform that can help grow your business in a unique way. If you invest some time to learn the main features and components of this platform, you will for sure find it valuable addition to your business.
If you want to learn more about YouTube marketing, in more details, you can download this Free YouTube Marketing E-Book here.