YouTube is an untapped traffic source. It gets over 30 million visitors per day which makes it today the world’s second biggest search engine. Below I have prepared three simple, but very effective strategies on how to optimize your YouTube videos to rank high in both Google and YouTube.
1 – Find Video Keywords.
Just like any SEO campaign, you need to do some keyword research. The goal is to find the keywords that have video results on Google’s first page. These ones are called video keywords. If you optimize your video for keywords that do not have any video results in Google will mean that you will only get traffic from people who find your video by searching or browsing on YouTube. But if you correctly optimize for video keywords, then you will get targeted traffic to your video coming directly from the first page of Google.
The best way to find video keywords is to make a Google-search for keywords in your niche or related to your videos. After finding some keywords, use Google’s Keyword Planner to find out what keywords has enough search volume every month. How many searches is enough for any specific video keyword is usually 300 searches every month. When a keyword gets at around 300 searches per month, it means it gets a decent amount of searches in YouTube itself.
2 – High Quality Videos.
The thing that has most affect on your ranking in YouTube is user engagement. Even if you manage to optimize your video for search engines correctly, if it is a poor quality video, then it will fall down in ranking. YouTube has a range of metrics that it uses to determine the quality of your videos.
For example, it considers video retention, comments, people who subscribe after watching, how many people share your videos across social media sites, how many people favorite your video and how people use the thumbs up and thumbs down feature. You can agree that these things can tell a lot about the quality of your video. Therefore, try to produce high quality videos that your viewers
will like. And your viewers will thank you by engaging. It also helps when at the end of each video, you ask your viewers to like, comment, share and subscribe to your channel.
3 – Description.
The YouTube video description is very important. Both Google and YouTube usually rely on the text description of your video to determine the video’s content in order to show it in search results and to rank it. You should describe your video with these points in mind:
– Put your link at the top area of the description.
– The description should be at least 250 words.
– The first 25 words of the description should contain the search keyword or phrase.
– Include the search keyword 3-4 times in the description.
Also remember that tags, video title, and video filename is as important as the description. Write them with SEO in mind.
If you do these things correctly, you will see an exponential growth in the amount of YouTube video views and YouTube channel subscriptions as you will rank well in both Google and YouTube.
If you want to learn more about YouTube marketing, in more details, you can download this Free YouTube Marketing E-Book here.